Built by car salesmen, for car salesmen
We started Closing because we saw a problem: dealerships were using spreadsheets, whiteboards, and outdated software to track their most important metric—sales. There had to be a better way.
From the showroom floor to your screen
Closing was born out of frustration. As car salesmen, we lived the chaos of tracking deals on whiteboards that were constantly out of date, spreadsheets that nobody wanted to update, and software that felt like it was designed in the 1990s.
We knew there had to be a better way. A way to see your numbers in real-time. A way to motivate your team with live leaderboards. A way to understand your sales with analytics that actually make sense.
So we built it. Closing is the tool we wish we had when we were on the floor. It's simple enough that salespeople actually use it. It's not a complicated CRM—it's a focused sales tracker designed to motivate.
Our Mission
To give every automotive dealership the tools to track sales, motivate their teams, and make smarter decisions—without the complexity and cost of enterprise software.
"We believe every salesperson deserves to see their wins celebrated, and every manager deserves to understand their business in real-time."
Our Values
The principles that guide everything we build
Results-Driven
We build tools that deliver real, measurable results. Everything we create is designed to help you sell more cars and grow your business.
Simple by Design
Complexity kills adoption. We obsess over making Closing intuitive so your team actually uses it—no training required.
Speed Matters
In sales, every second counts. Our platform is built for speed—fast to load, fast to log deals, fast to get insights.
Customer Obsessed
We listen to our customers and build what they need. Every feature starts with feedback from real dealerships.
Trust & Security
Your data is your business. We use industry-standard encryption and never share your information with third parties.
Team First
Great dealerships are built by great teams. We design features that bring your team together and celebrate wins.
Why we're different
Built specifically for auto dealerships
We're not a generic CRM trying to serve every industry. Closing is built from the ground up for automotive sales, with features like vehicle type tracking, split deals, and gross profit metrics that actually matter to you.
Simple enough for your whole team
We've seen too many tools fail because they're too complicated. If salespeople won't use it, it's useless. That's why we obsess over simplicity—logging a deal takes seconds, not minutes.
Priced for real dealerships
No enterprise sales calls. No hidden fees. No contracts. Just simple, transparent pricing that makes sense for dealerships of all sizes.
Ready to join us?
Start using Closing to track sales and motivate your team. Start your free trial today.